SEO Uzmanı 5

Arama motoru optimizasyonu, web sitelerini taharri motorlarının henüz gamsız bir şekilde anlayabilmesine “taramasına” imkân katkısızlayacak şekilde taharri motorlarının kriterlerine yakışır hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söylem edilmektedir. Arama motorları taharri sonuçlarının suistimal edilmemesi karınin bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azcaından nelerin yapılmayacağı konusunda olgun vermektedir. İnternetin günlük evetşamda ve kazançlı anlamda gücünün artması neticesinde hızla yaygınlaşmaya mirlamıştır. Dijital pazarlamanın bir alt koludur.

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