SEO Uzmanı 12

Arama motoru optimizasyonu, web sitelerini arama motorlarının henüz gamsız bir şekilde anlayabilmesine “taramasına” olanak sağlayacak şekilde arama motorlarının kriterlerine şayan hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Arama motorları arama sonuçlarının suistimal edilmemesi muhtevain bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azcaından nelerin yapılmayacağı konusunda fen vermektedir. İnternetin günlük evetşamda ve ekonomik anlamda gücünün artması neticesinde hızla yaygınlaşmaya sarrafiyelamıştır. Sayısal pazarlamanın bir ast koludur.

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