SEO Uzmanı 12

Kontrol motoru optimizasyonu, web sitelerini arama motorlarının elan geniş bir şekilde anlayabilmesine “taramasına” imkân esenlayacak şekilde arama motorlarının kriterlerine müsait hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ait arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Kontrol motorları arama sonuçlarının suistimal edilmemesi yürekin bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azından nelerin mimarilmayacağı konusunda vukuf vermektedir. İnternetin günce yaşamda ve ekonomik anlamda gücünün artması neticesinde çabucak yaygınlaşmaya başlamıştır. Dijital pazarlamanın bir zir koludur.

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